Welcome to uphiyoga.com (referred to as the "Site"). This Privacy Policy outlines how we collect, use, and share your personal information when you visit our Site or make a purchase.

Personal Information We Collect

When you visit the Site, we automatically gather certain information about your device. This includes details about your web browser, IP address, time zone, and some of the cookies stored on your device. As you navigate the Site, we also collect information about the specific web pages or products you view, the websites or search terms that referred you to our Site, and details about your interactions with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information through various technologies:

• Cookies: These are data files placed on your device or computer, often containing an anonymous unique identifier. For more information on cookies and how to disable them, visit this link.
• Log Files: These track actions on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: These are electronic files used to record information about your browsing activity on the Site.

Additionally, when you make a purchase or attempt to do so on the Site, we collect specific information from you. This includes your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect primarily to fulfill orders placed through the Site. This includes processing payment information, arranging shipping, and providing invoices and order confirmations. Additionally, we use Order Information to:

• Communicate with you.
• Screen orders for potential risk or fraud.
• Provide information or advertising related to our products or services, in accordance with your preferences.

We use the Device Information we collect to help us identify and mitigate potential risks and fraud, particularly related to your IP address. It also aids in improving and optimizing our Site. For example, we generate analytics to understand how customers browse and interact with the Site and evaluate the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to assist us in using your Personal Information as described above. For instance, we use shopify to power our online store and Google Analytics to gain insights into how our customers use the Site. You can read more about how Google uses your Personal Information here. To opt-out of Google Analytics, visit this link.

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to legal requests such as subpoenas or search warrants, or protect our rights.

Behavioral Advertising

As explained earlier, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may interest you. To learn more about how targeted advertising works, visit the Network Advertising Initiative's educational page here.

You can opt out of targeted advertising through the following links:

• Facebook: Opt-Out Link
• Google: Opt-Out Link
• Bing: Opt-Out Link

You can also opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal here.

Do Not Track

Please note that we do not change our data collection and usage practices on our Site in response to Do Not Track signals from your browser.

Your Rights

If you are a European resident, you have the right to access, correct, update, or delete the personal information we hold about you. If you wish to exercise this right, please contact us using the contact information provided below. Additionally, if you are a European resident, please be aware that we process your information to fulfill contracts we may have with you (e.g., if you place an order through the Site) or for our legitimate business interests listed above. Please note that your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless you request us to delete this information.

Changes

We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 13.

Contact Us

For further information about our privacy practices, if you have questions, or if you wish to make a complaint, please contact us via email at ying@uphiyoga.com.